The holiday season is upon us, and with it comes the frenzy of festive spending. But let’s hit pause for just a sec. Before you start clicking “add to cart” on those big retailer websites, consider how you can support small businesses this holiday. After all, these local gems are the heart and soul of our communities, offering unique finds that make perfect gifts—especially for those LGBTQ+ travelers who love to explore local culture and charm. Remember, Small Business Saturday on November 30 is a great opportunity to show your support and make a difference!
Why Supporting Small Businesses Matters
The Economic Backbone
Small businesses might not have the glitz and glamor of giant multinationals, but they are essential to the economy. Believe it or not, they account for 99% of all U.S. businesses. They keep things running, just like that one friend who always remembers to order the Uber at the end of the night. According to the National Retail Federation (NRF), small businesses contribute about 40% of the country’s GDP. That’s massive!
Local Flavor, Global Impact
Every dollar spent at a local business has a ripple effect—you can be a hometown hero right in your backyard! Research shows a whopping $53 of every $100 spent stays local. That means more jobs, more community events, and more unique experiences for travelers wandering into town. Compare this to only $14 per $100 at a chain store. Supporting local businesses isn’t just about shopping; it’s about investing in your community.
A Holiday Boost
Many small businesses depend on holiday sales for a significant portion of their annual revenue. QuickBooks estimates that 65% of small business revenue comes during this crucial period. Giving them your business during the holiday season is more than just a purchase; it’s a lifeline.
5 Ways to Support Small Businesses This Holiday Season
Gift Cards Galore
Gift cards might sound like the easy way out, but they’re a win-win. They offer flexibility to your favorite people and provide immediate support to small businesses. A gift card to a local café can turn into a cozy morning ritual. Or try a bookstore card for the reader in your life. Best of all, they encourage the recipient to explore and discover local treasures they might have otherwise missed.
Shop In-Store, Not Just Online
It’s tempting to do all your shopping online, especially when you’re busy planning your next trip. But stepping into a local shop offers an experience you can’t get behind a screen. Many small businesses offer personalized service and exclusive deals. Plus, there’s something magical about strolling through a boutique, chatting with the owner, and finding that perfect gift.
Local Markets, Big Finds
Holiday markets and bazaars are like treasure hunts. You never know what you’ll find! These events showcase a variety of local artisans and creators. Whether you’re searching for handmade jewelry or one-of-a-kind art, these markets are a shopper’s paradise. And let’s be real—who wouldn’t want to sip some hot cocoa while supporting local makers?
Share the Love on Social Media
Have you found a hidden gem? Share the love! Post your purchases on social media and tag the business. A quick photo and a tag can introduce your friends and followers to new brands and help small businesses reach a wider audience. Plus, it’s a great way to flex your impeccable taste.
Year-Round Support
Supporting small businesses doesn’t have to stop after New Year’s. Incorporate local shops into your everyday life. Need a haircut? Try a local barber. Craving a coffee? Visit that cute café down the street. Each visit contributes to a thriving community and keeps local businesses afloat.
Shopping Small While Traveling
Discover New Adventures
If you love travel, you know that the best adventures often happen off the beaten path. Shopping small while exploring a new city can lead to unexpected discoveries. From artisanal goods to local delicacies, there’s always something special waiting to be found.
Engage with Local Culture
Shopping local allows you to experience a city’s culture firsthand. By engaging with local artisans and shop owners, you gain insights into the community’s history and traditions. It’s like being part of an exclusive club—one that offers not just souvenirs but stories.
Leave a Positive Footprint
Traveling with a conscience means considering the impact of your actions. By supporting local businesses, you’re contributing to the sustainability of the places you visit. And let’s face it, buying local is the perfect excuse to bring home that extra suitcase of goodies.
Building Bridges
LGBTQ+ travelers often seek spaces where they feel welcome and accepted. Local businesses often serve as safe havens for the community, offering inclusive environments and unique experiences. Supporting them helps foster connections and build bridges between people and cultures.
A Joyful Conclusion
This holiday season, challenge yourself to support small businesses. Whether you’re buying gift cards, shopping in-store, attending markets, or sharing your finds online, every action counts. Remember, small businesses are not just for the holidays—they’re a year-round asset to your community.
By investing in local shops, you’re contributing to vibrant communities and ensuring small businesses thrive. Let’s make this holiday season unforgettable by shopping small and making a big impact. Cheers to a season of generosity, joy, and local love!